About Men’s Society

It was 2008. I was living in London doing a very sensible corporate job. When Bella walked into the office and changed the game forever. A girl can do that to a guy. 

Like most relationships in their early stages there was a fair bit of showing off, trying to outdo each other with little gifts. Only Bella was annoyingly good at it.

These gifts ranged from persuading the pizza guy to write ‘get well soon Hottie’ onto the box when I was too ill to leave my flat, a custom made bright yellow umbrella – to stand out against a sea of black ones – to the perfect little grooming kit to accompany a surprise weekend away to Berlin; Bella always nailed it.  Which got us thinking… and in 2012 Men’s Society was born and we put Bella’s idea’s into action, full time.

Like a lot of businesses, ours was founded and created at the kitchen table. Ambitions were dreamt around it, ideas sketched on it and product made at it. The business has grown (along with our family) and we now work with some of the top retailers in the world but we still make everything by hand, in Britain and we’re super proud of that. Although we may have out grown our original table, we still hold the same dreams, drive and attention to detail that we had at that kitchen table all those years ago.


Hugo Middleton Co-Founder

A little Heritage…

In 1878 my great grandfather founded Gamages in London, one of the most iconic department stores in the world.  It started as a tiny toy shop in Holborn and grew to become the largest department store in Great Britain. Above his door he had a saying – from small acorns large oak trees grow.  Back in 2012 we started with an idea, on a small kitchen table in East London, there were just two of us Hugo and I and whole lot of blind faith.  Now there are thirty. Perhaps it’s in the blood or just years of blood, sweat and tears but our acorn has indeed grown and we are constantly striving to develop new ideas and new eye-catching product.

What we believe…

First and foremost we are a family organisation – with community at its heart. With my brother Jude, husband Hugo and mother Felicity, along with a team of amazingly creative and bright young things – we all work as a team with one aim, to create great well designed products. We mix, bottle, label and pack each and everyone, by hand, in our workshop beneath our offices, right here in Great Britain. This is integral to what we do and what we believe. Supporting our local community, creating jobs, supporting our families, fostering a belief in positive living. We believe as a company you can create, work and share ideas and also have fun. The tins we use are reusable, our cosmetics are natural and the final product is designed to delight. I hope you enjoy discovering our brand and if you have any questions – please do just drop us a line.

Bella x

Bella Middleton Co-Founder